{"id":2958,"date":"2019-12-13T18:13:00","date_gmt":"2019-12-13T10:13:00","guid":{"rendered":"https:\/\/www.madewill.com\/?p=2958"},"modified":"2022-09-22T20:41:27","modified_gmt":"2022-09-22T12:41:27","slug":"behavioral-design","status":"publish","type":"post","link":"https:\/\/www.madewill.com\/interdisciplinary\/principles-of-psychology\/behavioral-design.html","title":{"rendered":"\u884c\u4e3a\u8bbe\u8ba1\u5b66\u6a21\u578b\uff1a\u89e3\u5bc6\u7528\u6237\u884c\u4e3a\u80cc\u540e\u7684\u5bc6\u7801"},"content":{"rendered":"\n

\u884c\u4e3a\u8bbe\u8ba1\u5b66\u638c\u95e8\u4eba\u65af\u5766\u798f\u5927\u5b66\u6559\u6388BJ Fogg\u63d0\u51fa\u7684\u884c\u4e3a\u6a21\u578b\u56fe\uff1a<\/p>\n\n\n

\n
\"\u884c\u4e3a\u8bbe\u8ba1\u5b66\u6a21\u578b\"
\u884c\u4e3a\u8bbe\u8ba1\u5b66\u6a21\u578b<\/figcaption><\/figure><\/div>\n\n\n

Fogg\u88ab\u4e1a\u754c\u79f0\u201c\u767e\u4e07\u5bcc\u7fc1\u5236\u9020\u8005\u201d\uff0c\u4ed6\u5e26\u7684\u51e0\u4e2a\u884c\u4e3a\u8bbe\u8ba1\u5b66\u535a\u58eb\u751f\u51fa\u53bb\u4ee5\u540e\u90fd\u521b\u4e1a\u6210\u4e86\u767e\u4e07\u5bcc\u7fc1\u3002\u4ed6\u8ba4\u4e3a\u4e00\u4e2a\u4eba\u7684\u884c\u4e3a\u4ea7\u751f\u9700\u8981\u4e09\u4e2a\u8981\u7d20\uff1a<\/p>\n\n\n\n

\u7b2c\u4e00\u8981\u6709\u610f\u613f<\/strong>\uff0c\u5982\u679c\u4e00\u4e2a\u4eba\u5bf9\u8fd9\u4ef6\u4e8b\u6ca1\u6709\u505a\u7684\u610f\u613f\uff0c\u662f\u4e0d\u4f1a\u53bb\u505a\u7684\u3002<\/p>\n\n\n\n

\u7b2c\u4e8c\u662f\u8fd9\u4e2a\u4eba\u8981\u6709\u76f8\u5e94\u7684\u80fd\u529b<\/strong>\uff0c\u4e5f\u5c31\u662f\u8bf4\u8fd9\u4ef6\u4e8b\u4ed8\u51fa\u7684\u6210\u672c\u8d8a\u5c11\u8d8a\u597d\uff0c\u6267\u884c\u8d77\u6765\u8d8a\u7b80\u5355\u8d8a\u597d\u3002<\/p>\n\n\n\n

\u7b2c\u4e09\u662f\u7ed9\u4e00\u4e2a\u9002\u5f53\u63d0\u9192<\/strong>\uff1a\u4f60\u5f97\u63d0\u9192\u4ed6\u505a\u8fd9\u4ef6\u4e8b\u3002\u4f46\u53ea\u6709\u6ee1\u8db3\u4e86\u4ee5\u4e0a\u4e24\u70b9\uff0c\u4f60\u7684\u63d0\u9192\u624d\u6709\u610f\u4e49\u3002\u6211\u4eec\u7684\u6587\u6848\uff0c\u5e7f\u544a\u4ee5\u53ca\u5404\u79cd\u8425\u9500\u6d3b\u52a8\u76ee\u7684\u5c31\u662f\u63d0\u9192\u6d88\u8d39\u8005\u3002<\/p>\n\n\n

\n
\"\u884c\u4e3a\u8bbe\u8ba1\u5b66\"
\u884c\u4e3a\u8bbe\u8ba1\u5b66<\/figcaption><\/figure><\/div>\n\n\n

\u8fd9\u4e09\u4e2a\u8981\u7d20\u5fc5\u987b\u540c\u65f6\u6ee1\u8db3\u624d\u4f1a\u5f62\u6210\u4e00\u6b21\u6709\u6548\u7684\u8f6c\u5316\u884c\u52a8\uff0c\u5426\u5219\u5c31\u4e0d\u4f1a\u53d1\u751f\uff0c\u6211\u4eec\u6765\u770b\uff1a<\/p>\n\n\n\n

\u4e00\u3001\u52a8\u673a Motivation<\/strong><\/h3>\n\n\n\n

\u201c\u5f53\u52a8\u673a\u8db3\u591f\u9ad8\u7684\u65f6\u5019\uff0c\u53ef\u4ee5\u8ba9\u4eba\u4eec\u53bb\u505a\u56f0\u96be\u7684\u4e8b\u60c5\uff01\u201d<\/em><\/p>\n\n\n\n

Fogg \u603b\u7ed3\u7684\u52a8\u673a\u6709\u4e09\u5927\u7c7b\uff1a
1\uff09. \u76f4\u63a5\u52a8\u673a\uff1a\u6109\u60a6\u6216\u75db\u82e6
2\uff09. \u95f4\u63a5\u52a8\u673a\uff1a\u5e0c\u671b\u6216\u6050\u60e7
3\uff09. \u793e\u4f1a\u8ba4\u540c\/\u62d2\u7edd \uff1a\u9752\u5c11\u5e74\u7684\u53db\u9006\u5f80\u5f80\u662f\u4e3a\u4e86\u83b7\u5f97\u540c\u9f84\u4eba\u7684\u8ba4\u540c\uff0c<\/p>\n\n\n\n

\u7ed3\u5408\u9a6c\u65af\u6d1b\u7684\u9700\u6c42\u5c42\u6b21\u7406\u8bba\uff0c\u53ef\u4ee5\u53d1\u73b0\u4e0d\u540c\u7684\u4eba\u5728\u4e0d\u540c\u7684\u65f6\u523b\u6709\u4e0d\u540c\u7684\u9700\u6c42\uff0c\u5c31\u8868\u73b0\u4e3a\u4e0d\u540c\u7684\u52a8\u673a\uff0c\u8d8a\u63a5\u8fd1\u52a8\u7269\u672c\u6027\u7684\u9700\u6c42\uff0c\u52a8\u673a\u66f4\u4e3a\u5f3a\u70c8<\/strong>\uff0c\u9ad8\u5c42\u6b21\u7684\u52a8\u673a\u662f\u5728\u4f4e\u5c42\u6b21\u7684\u6ee1\u8db3\u4e4b\u540e\u624d\u4ea7\u751f\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n

\u4e8c\u3001\u80fd\u529b\/\u6210\u672c Ability \/ Simplicity<\/strong><\/h3>\n\n\n\n

\u7528\u6237\u6709\u80fd\u529b\u5b8c\u6210\uff0c\u5e76\u4e14\u5b8c\u6210\u8fd9\u4ef6\u4e8b\u7684\u6210\u672c\u5728\u4ed6\u53ef\u63a5\u53d7\u7684\u8303\u56f4\u5185\u3002<\/p>\n\n\n\n

1\uff09\u65f6\u95f4\u6210\u672c
2\uff09\u91d1\u94b1\u6210\u672c
3\uff09\u4f53\u529b\u4ed8\u51fa\uff1a\u4e00\u6837\u7684\u7535\u5f71\u9662\uff0c\u79bb\u5bb6\u8fd1\u7684\u7535\u5f71\u9662\u88ab\u5173\u987e\u7684\u9891\u7387\u66f4\u9ad8\uff0c\u54ea\u6015\u4ef7\u683c\u8d35\u4e00\u4e9b\u3002
4\uff09\u8111\u529b\u4ed8\u51fa\uff1a\u9700\u8981\u989d\u5916\u601d\u8003\u7684\u4e8b\u60c5\u5f80\u5f80\u4f1a\u8ba9\u7528\u6237\u653e\u5f03
5\uff09\u793e\u4f1a\u538b\u529b\uff1a\u83b7\u5f97\u4ed6\u4eba\u8ba4\u540c\u662f\u4eba\u4eec\u5fc3\u4e2d\u4e00\u6761\u6700\u7b80\u5355\u5374\u975e\u5e38\u5f3a\u5927\u7684\u52a8\u673a\u3002\u5982\u679c\u8981\u505a\u8fdd\u80cc\u5e38\u7406\u7684\u4e8b\uff0c\u5c31\u9700\u8981\u66f4\u591a\u7684\u6210\u672c\u4ed8\u51fa\u3002
6\uff09\u4e60\u60ef\u7684\u529b\u91cf: \u5982\u679c\u8981\u505a\u8fd9\u4ef6\u4e8b\u7834\u574f\u4e86\u4ed6\u65e5\u5e38\u7684\u4e60\u60ef\uff0c\u4f1a\u6709\u989d\u5916\u7684\u6210\u672c\u3002
Fogg \u8ba4\u4e3a\u7528\u6237\u6700\u5728\u4e4e\u7684\u662f\u6210\u672c\uff0c\u4e0e\u5176\u7528\u66f4\u591a\u7684\u8bf1\u60d1\u589e\u52a0\u4ed6\u7684\u52a8\u673a\uff0c\u4e0d\u5982\u60f3\u529e\u6cd5\u964d\u4f4e\u4ed6\u7684\u6210\u672c\u3002<\/p>\n\n\n\n

\u4e09\u3001\u89e6\u53d1\u56e0\u7d20 Trigger<\/strong><\/h3>\n\n\n\n

\u5bf9\u4e8e\u4fc3\u8fdb\u8f6c\u5316\u800c\u8a00\uff0c\u5c31\u662f\u5728\u5408\u9002\u7684\u65f6\u673a\uff0c\u4ee5\u6070\u5f53\u7684\u52a8\u673a\u6765\u529d\u8bf4\u7528\u6237\u505a\u4ed6\u529b\u6240\u80fd\u53ca\u7684\u4e8b\u3002<\/p>\n\n\n\n

1\uff09\u523a\u6fc0 Spark<\/strong><\/p>\n\n\n\n

\u5f53\u7528\u6237\u6ca1\u6709\u8db3\u591f\u7684\u52a8\u673a\u65f6\uff0c\u9700\u8981\u7528\u8bf4\u660e\u6587\u5b57\u6216\u8005\u89c6\u9891\u7b49\uff0c\u523a\u6fc0\u7528\u6237\u4ea7\u751f\u52a8\u673a\u3002\u54c1\u724c\u5e7f\u544a\u5927\u90e8\u5206\u5c31\u662f\u8d77\u5230\u523a\u6fc0\u7528\u6237\u4ea7\u751f\u52a8\u673a\u7684\u76ee\u7684\u3002<\/p>\n\n\n\n

2\uff09\u8f85\u52a9 Facilitator<\/strong><\/p>\n\n\n\n

\u5f53\u7528\u6237\u6709\u8db3\u591f\u52a8\u673a\uff0c\u4e0d\u77e5\u600e\u4e48\u505a\u65f6\uff0c\u5e2e\u52a9\u7528\u6237\u5b8c\u6210\u8f6c\u5316\uff0c\u7f51\u7ad9\u7684\u5728\u7ebf\u5ba2\u670d\uff0c400\u7535\u8bdd\u5ba2\u670d\u4e3b\u8981\u505a\u7684\u5c31\u662f\u8fd9\u4e2a\u5de5\u4f5c\u3002<\/p>\n\n\n\n

3\uff09\u4fe1\u53f7 Signal<\/strong><\/p>\n\n\n\n

\u5f53\u7528\u6237\u65e2\u6709\u52a8\u673a\u53c8\u77e5\u9053\u5982\u4f55\u505a\uff0c\u9700\u8981\u7684\u5c31\u662f\u5728\u5408\u9002\u7684\u65f6\u673a\u7ed9\u4ed6\u4e00\u4e2a\u63d0\u9192\uff0c\u5728\u8fd9\u65f6\u518d\u6307\u6307\u70b9\u70b9\u6216\u8005\u8bf1\u60d1\u5c31\u800c\u4f1a\u5f88\u70e6\u4eba\u3002\u6240\u4ee5\uff0c\u5546\u573a\u91cc\u4e0d\u5408\u9002\u5b9c\u51fa\u73b0\u7684\u5bfc\u8d2d\u5458\u4e0d\u4f46\u65e0\u6cd5\u4fc3\u6210\u9500\u552e\uff0c\u53cd\u800c\u4f1a\u8d76\u8d70\u60f3\u8d2d\u4e70\u7684\u987e\u5ba2\u3002
\u6210\u529f\u7684\u8f6c\u5316\uff0c\u53d1\u751f\u5728\u52a8\u673a\u5f88\u5f3a\uff0c\u5b9e\u65bd\u6210\u672c\u4f4e\u7684\u65f6\u5019\uff0c\u4e5f\u5c31\u662f\u4e0a\u56fe\u66f2\u7ebf\u7684\u4e0a\u65b9\u3002<\/strong><\/p>\n\n\n\n

\u4f5c\u4e3a\u4e00\u4e2a\u5546\u5bb6\uff0c\u6211\u4eec\u6709\u4e24\u4e2a\u9009\u62e9\uff1a\u4e00\u662f\u63d0\u5347\u6d88\u8d39\u610f\u613f\uff0c\u4e8c\u662f\u7b80\u5316\u6d41\u7a0b\uff0c\u8ba9\u6d88\u8d39\u8005\u66f4\u65b9\u4fbf\uff0c\u66f4\u7b80\u5355\u7684\u8d2d\u4e70\u3002\u4f5c\u4e3a\u4e00\u4e2a\u8001\u53f8\u673a\uff0cFogg\u544a\u8bc9\u6211\u4eec\uff0c\u8ba9\u8d2d\u4e70\u6d41\u7a0b\u7b80\u5355\uff0c\u8ba9\u6f5c\u5728\u987e\u5ba2\u66f4\u65b9\u4fbf\u83b7\u53d6\u6211\u4eec\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u8981\u6bd4\u589e\u5f3a\u7528\u6237\u610f\u613f\u66f4\u4e3a\u53ef\u53d6\u3002\u56e0\u4e3a\u8981\u63d0\u5347\u610f\u613f\u662f\u5f88\u96be\u7684\uff0c\u4e00\u4e2a\u6ca1\u6709\u610f\u613f\uff0c\u6ca1\u6709\u5174\u8da3\u7684\u4eba\u662f\u5f88\u96be\u8bf4\u670d\u7684\uff0c\u591a\u6b21\u529d\u5bfc\u53cd\u800c\u4f1a\u5f15\u8d77\u4ed6\u7684\u53cd\u611f\u3002<\/p>\n\n\n\n

\u5982\u679c\u8fd9\u4e2a\u4e1c\u897f\u6709\u5f88\u591a\u6f5c\u5728\u7528\u6237\uff0c\u4ed6\u4eec\u672c\u6765\u5c31\u662f\u611f\u5174\u8da3\u7684\uff0c\u4f46\u662f\u4e0d\u65b9\u4fbf\u8d2d\u4e70\uff0c\u5982\u679c\u60f3\u4e2a\u529e\u6cd5\u8ba9\u4ed6\u4eec\u5bb9\u6613\u8d2d\u4e70\uff0c\u6548\u679c\u5c06\u662f\u4e8b\u534a\u529f\u500d\u3002<\/p>\n\n\n\n

\u8fd9\u4e2a\u539f\u7406\u8d85\u5e02\u4e00\u76f4\u5728\u7528\uff0c\u70ed\u9500\u5546\u54c1\u90fd\u6446\u5728\u5e97\u5185\u5ba2\u6237\u89e6\u624b\u53ef\u53ca\u7684\u5730\u65b9\uff0c\u9500\u91cf\u80fd\u589e\u52a0\u4e0d\u5c11\u3002\u7f51\u4e0a\u8d2d\u7269\u4e5f\u6709\u7edf\u8ba1\uff0c\u8ba9\u5ba2\u6237\u591a\u70b9\u51fb\u4e00\u6b21\uff0c\u5ba2\u6237\u5c31\u4f1a\u6709\u5927\u91cf\u7684\u6d41\u5931\uff0c\u7535\u5546\u7f51\u7ad9\u9488\u5bf9\u8fd9\u4e2a\u8bbe\u8ba1\u4e86\u4e00\u952e\u4e0b\u5355\u529f\u80fd\u3002<\/p>\n\n\n\n

\u7535\u5546\u9500\u552e\u5355\u9875\u8f6c\u5316\u7387\u4e3a\u4ec0\u4e48\u9ad8\uff0c\u56e0\u4e3a\u5b83\u4e3b\u8981\u9760\u641c\u7d22\u5f15\u64ce\u63a8\u5e7f\uff0c\u641c\u7d22\u4ea7\u54c1\u7684\u5ba2\u6237\u90fd\u662f\u6709\u5f3a\u70c8\u8d2d\u4e70\u610f\u613f\uff0c\u9875\u9762\u4e0a\u8fd8\u95ea\u7740\u8bf1\u4eba\u7684\u77ed\u671f\u4fc3\u9500\u4fe1\u606f\uff0c\u66f4\u5f3a\u5316\u4e86\u8d2d\u4e70\u52a8\u673a\u3002<\/p>\n\n\n\n

\u5355\u9875\u4e0a\u8fd8\u6709\u5404\u79cd\u5a92\u4f53\u62a5\u9053\uff0c\u4e13\u5bb6\u63a8\u8350\uff0c\u6743\u5a01\u8ba4\u8bc1\u7b49\u505a\u80cc\u4e66\uff0c\u6700\u540e\u7684\u4e0b\u5355\u8fc7\u7a0b\u975e\u5e38\u7b80\u5355\uff0c\u586b\u5199\u5fc5\u8981\u7684\u6536\u8d27\u4fe1\u606f\u540e\uff0c\u7b49\u7740\u9001\u8d27\u5458\u9001\u8d27\u4e0a\u95e8\uff0c\u9a8c\u6536\u540e\u518d\u4ed8\u6b3e\uff0c\u518d\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u6d88\u8d39\u8005\u53ea\u9700\u70b9\u51fb\u4e00\u6b21\uff0c\u5c31\u5b8c\u6210\u4e86\u6574\u4e2a\u8d2d\u4e70\u6d41\u7a0b\u3002<\/p>\n\n\n\n

Fogg\u6a21\u578b\u53ef\u4ee5\u8fd0\u7528\u5728\u5404\u79cd\u5a92\u4ecb\u548c\u573a\u666f\u4e2d\uff0c\u6bd4\u5982\u8f6f\u4ef6\u8bbe\u8ba1\uff0c\u793e\u7fa4\u7684\u89c4\u5219\u8bbe\u8ba1\u548c\u8fd0\u8425\u4e2d\uff0c\u90fd\u53ef\u4ee5\u7528\u8fd9\u4e2a\u6a21\u578b\u6307\u5bfc\u6211\u4eec\uff0c\u4e00\u7bc7\u6587\u6848\u4f9d\u7167\u8fd9\u4e2a\u6a21\u578b\u53bb\u5199\u4f5c\u8c03\u6574\uff0c\u8f6c\u5316\u7387\u4e5f\u4f1a\u6709\u663e\u8457\u63d0\u5347\u3002<\/p>\n\n\n\n

\u5728\u4ea7\u54c1\u5f00\u53d1\u4e0a\u7684\u8fd0\u7528\uff1a\u627e\u5230\u6f5c\u5728\u673a\u4f1a\u70b9\uff0c\u5e76\u628a\u4ea7\u54c1\u505a\u7684\u5f88\u7b80\u5355<\/strong><\/p>\n\n\n\n

\u4f5c\u4e3a\u4e00\u4e2a\u666e\u901a\u6d88\u8d39\u8005\uff0c\u6211\u4eec\u77e5\u9053\u8fd9\u4e2a\u6a21\u578b\uff0c\u5c31\u80fd\u770b\u7a7f\u5546\u5bb6\u73a9\u7684\u5957\u8def\uff0c\u4e0d\u53d7\u5546\u5bb6\u884c\u4e3a\u8bbe\u8ba1\u7684\u5f71\u54cd\uff0c\u6839\u636e\u81ea\u8eab\u9700\u6c42\u81ea\u4e3b\u505a\u51fa\u51b3\u7b56\u884c\u52a8\u3002<\/p>\n\n\n\n

\u5176\u5b83\u76f8\u5173\u7684\u4eba\u7c7b\u884c\u4e3a\u8bbe\u8ba1\u5b66\u7684\u77e5\u8bc6\u6a21\u578b\uff1a<\/p>\n\n\n\n

\u793e\u4f1a\u8ba4\u77e5\u7406\u8bba\/\u81ea\u6211\u6548\u80fd-\u73ed\u675c\u62c9\u3002
\u542f\u53d1\u5f0f-\u7cfb\u7edf\u6a21\u578b<\/a>(HSM) – Chaiken, Liberman & Eagly\u3002
\u8be6\u7ec6\u7684\u53ef\u80fd\u6027\u6a21\u578b(ELM) – – – – – – – – – – – – – – –
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\u62b5\u6297\u4e0e\u529d\u8bf4- Knowles\u3002
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